Our first attempt - "The Coke Side of Life"

Hello Everyone!

Welcome to Mallory and Brianna's retail blog. Mallory and I are both Juniors at UNCG and are curently enrolled in "Integrated Marketing Communications in Apparel and Consumer Retailing". It is through this class that our blogging journey has begun, as it is one of our assingments. Neither of us have ever blogged before, so we are both very excited to venture into the world of blogging. Throughout the semester we will be adding, weekly, our thoughts about advertisments, fashion, and other various marketing techniques (so be sure to check back with us weekly!).

One night, as Mallory and I (mallory is my roommate) were watching tv we came across a pepsi max commercial (you know the one where everyone is yawning and the slogan is "wake up people!"). As we were watching the commercial we started talking about Pepsi versus Coke and who had the better Slogan. We both sat there and tried to think of other pepsi commercials from the past. However, neither of us could think of any (other then the one we had just witnessed on TV). We then started thinking of coke ads and of course, right away, we thought of the "always coca cola" ad and both started singing the song. However, instead of racking our brains for hours, we did what any smart college student would do, we grabbed our laptops and searched through youtube. Coke, having so many classic ads, we decided, after much deliberation, that it would be the focus of our first post..."The Coke Side of Life".