Wednesday, September 19, 2007

My Life...

A few weeks ago we were assigned a paper about advertisements, we had to review the top 10 ad agencies in the United States to find some of our favorite ads. During my search I came across American Express commercials, you know where the slogan is "My Life. My Card. American Express." Watching Ellen Degenerees and Robert DeNiro explain how their lives are full of extraordinary events and how their card was AmEx, made me start to realize how influencial credit cards are to our daily lives.
Those AmEx commercials reminded me of the unforgettable Mastercard commercial where the man is cleaning the elephant and gets sick, so the elepant walks across the world to bring him things to make him feel better,

Hot Soup= $4
Cold Medicine= $11
Tissues= $1
Blanket=$24
Making it all Better= Priceless

Those commercials always seem to touch my heart, I know it may sound cheezy, but in a way I believe Mastercard has a genuine way of reminding us of what is really important by using the word "Priceless".

Although those commercials are funny and heartwarming I don't think I could do either of them justice if I didn't discuss one of the worlds largest credit cards and some slogans Visa has, that most could recite in their sleep. Remember, "Life Takes Visa" and "We are everywhere you want to be." There can be a Visa commercial, with absolutely no words but you can't change the channel because of the catchy music. In one specific commercial, there is a fast paced resturaunt where people swipe their Visa cards like its their jobs. However in the end, a man uses cash, and everything falls to pieces. Finally at the end the pace starts again, and they explain how money shouldn't slow you down, because life takes Visa.
So I'm not sure I necessarily have a favorite credit card ad, but I am starting to realize that they are my favorite commercials on television. Not only are they catchy, they are personal, and make people realize why they use the cards they use. I do believe that when I get my first Credit Card, the ads might help me make the decision. Let us know what your favorites are or if these ads get your attention the same way.