Ann Taylor Stores Corp is producing a new high-end fashion line. This new high-end fashion line was scheduled to show in 24 of its top stores the end of September and will be set aside in a separate section from its regular apparel. The new line, called Collection, will be 40 percent more expensive than the company's
usual prices. Ann Taylor is also going to roll out with a new line of beauty products as well. Ann Taylor is trying to set theme selves apart from other middle of the road retailers such as Macy's by targeting this new high end market. I think that Targeting a new higher-end consumer will give Ann Taylor a better edge over its competition. Also, making the line exclusive to these 24 stores will make the line seem more valuable and elluring to women. However, there is a chance that wealthy women will not take
a high-end line from Ann Taylor seriously. Will Ann Taylors new High-end line be a success?? Only time will tell. Please comment and let us know what you think!
usual prices. Ann Taylor is also going to roll out with a new line of beauty products as well. Ann Taylor is trying to set theme selves apart from other middle of the road retailers such as Macy's by targeting this new high end market. I think that Targeting a new higher-end consumer will give Ann Taylor a better edge over its competition. Also, making the line exclusive to these 24 stores will make the line seem more valuable and elluring to women. However, there is a chance that wealthy women will not take
a high-end line from Ann Taylor seriously. Will Ann Taylors new High-end line be a success?? Only time will tell. Please comment and let us know what you think!
