Monday, October 1, 2007

"Live the Flavor"


The 2007 Dorito's super bowl commercial was, by far, one of my favorite Dorito's commercials. When the man and in the car and the woman on the street both with Dorito's catch eyes and the commercial exclaims "Spicy" for the woman and "Cheesy" for the man, I thought that was pretty clever. Most men are pretty cheesy and get distracted by "Spicy" women, which is exactly what happened to this man. He was soo distracted by the "Spicy" woman, that he crashes in the car in front of him "CRUNCHY". The then woman runs to aid the man the commercial exclaims "bold" and "smooth?", as she trips and hits her head on the car door! This commercial i found extremely entertaining and very clever, as they made their chips attributes extremely memorable by embedding a memorable picture into our brains. Now and forever, when i bite into a dorito and hear the "CRUNCH" i will think of the man driving into the back of the car in front of him.

1 comment:

Sarah&Lauren said...

I can't remember if I had seen this commercial or not. But it sounds pretty genious for Doritos. I think this was a very creative way to advertise the new combo doritos. Adding humor into any commercial will make it memorable to most people.